Automotive Sales Advisor App & Admin

Level Up Now

Overview

Level Up Now is the ultimate app for sales professionals looking to enhance their skills and stay ahead of the game 📈. Gain access to expert tips and strategies from top sales pros, and take your selling game to the next level. By installing Level Up Now on your mobile device 📱, you join a global network of sales experts 🌍. Upload your own sales tip videos 🎥 into the categories that matter most to you, and share your insights with the community.

You can easily save and share your favorite tips, both within the app and across social media platforms 📲, helping you and others stay connected and inspired in the world of sales. 💡

role & duration

UI Developer | UX UI Designer | Figma, Visual Studio code, HTML5, CSS3, ionic framework

User Research (including User Interviews), Web Analytics, Data Visualization  Competitor Analysis, A/B Testing, Prototyping, Developing & Testing

March 2023 - Nov 2023

🔍 Context & Challenges

Sales professionals are expected to consistently improve performance, but lack access to structured, actionable, and real-time learning systems.

Key challenges include:

• Fragmented learning resources across platforms
  
• Lack of real-time sales guidance during customer interactions
  
• No centralized system for peer learning or knowledge sharing
  
• Inconsistent sales performance across teams

👤 User Context & Workflow Insights

Business Context & Client's Vision

The client is the owner of an automotive sales company 🚗. She manages and educates managers on increasing their sales throughout the month 📈. She is very professional 🧑‍💼 and loves to hang out on weekends 🍹. She enjoys discussions about boosting sales in her industry 💬.

She prefers sleek and clean design ✨. One of her inspirations is the "Peloton" app 🧘‍♀️, particularly its fonts, organization, and vibes about the app 🌟.

🎯 Design Goals

The goal of Level Up Now was to design a system that supports sales professionals in making faster, more informed, and more confident decisions during their daily workflows.

⚡ Improve Sales Efficiency
Design an experience that helps sales advisors quickly access the right information at the right time, reducing friction during live customer interactions and improving overall productivity.

🧠 Centralize Sales Knowledge
Bring fragmented sales information, tips, and strategies into a single unified platform, allowing users to rely on one source of truth instead of multiple disconnected systems.

⏱️ Reduce Decision Time
Enable users to make faster decisions by minimizing tool-switching and presenting key insights in a structured, scannable format that supports real-time sales conversations.

🤝 Enable Community Learning
Create a collaborative environment where sales professionals can share experiences, learn from peers, and improve collectively through tips, discussions, and performance insights.

🧩 Product Strategy

Level Up Now is a carefully designed app that empowers sales managers with valuable insights to enhance their sales performance 🚀. Beyond just tips, our platform provides a vibrant community space where professionals can engage in meaningful discussions 🗣️, share innovative ideas 💡, and showcase their achievements through leaderboard videos 🎥.

Users can also gain insights into their peers' company progress, creating an environment of collaboration and mutual growth 🤝.

User Persona 💼

Following the thorough collection of user interview data, I diligently structured and curated the information 📊. Additionally, I meticulously crafted an ideal user persona, ensuring that it encompassed all the requisite attributes essential for commencing the wireframing process 🖥️. This strategic approach serves as a solid foundation for our design endeavors 🎨, aligning seamlessly with the user-centric principles that drive our project 🚀.

Brand Essence 🌟

2. Sketch

App Flow Strategy 🛣️

To gain deeper insights into the app's functionality, we held a client meeting 🗣️ to discuss the app's flow and component placement. Afterward, I began working on the key initial screens 📱, including the landing screen, dashboard 📊, leaderboard 🏆, and sales categories 💼. These screens set the foundation for a smooth, user-friendly experience.

Initial Design 🎨

Lo-Fi Screens

After the app's overall flow was approved, I added visual elements like color schemes 🌈, layouts 🖥️, navigation elements, imagery 📸, and specific categories to the screens. This step helped deliver a polished visual representation of the client's product, ensuring it was both functional and visually appealing.

App Highlights ✨

Final Screens 

Front-end 

Front-End
The above screens were developed using Ionic Angular ⚡. If you’d like to explore the front-end features and see the app in action, feel free to reach out 📞 and schedule a demo! 📅

Admin Dashboard Design 

Admin Module

📈 Impact & Reflection

🚀Impact

The final design of Level Up Now helped create a more focused, structured, and intuitive experience for sales professionals operating in fast-paced environments.

⏱️ Reduced time required to access key sales insights by centralizing critical information in one dashboard
🧠 Improved decision clarity during live customer interactions by reducing cognitive overload
📊 Enabled more consistent sales performance by standardizing access to sales knowledge and strategies
🤝 Encouraged peer learning and engagement through a community-driven approach
The most important outcome was not just efficiency, but improving confidence in decision-making under pressure.

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🧠 Reflection
This project helped me understand that designing for enterprise or sales-driven environments is less about adding features and more about reducing friction in decision-making.

I learned that users in high-pressure roles prioritize speed and clarity over exploration or complexity
I realized that even powerful data becomes ineffective if it is not structured for quick interpretation
I understood the importance of designing for real-world behavior patterns, not ideal user flows

🔄 What Changed in My Thinking

• From designing feature-rich experiences → to designing decision-support systems
  
• From focusing on screens → to focusing on workflow speed and cognitive load
  
• From assuming structured user behavior → to designing for real-time, unpredictable environments
  
• This project shifted my mindset toward designing for decision velocity rather than interface complexity.