ALL-IN-ONE HEALTH HUB

Body Budget-Karla Adams

Overview

Karla Adams BodyBudget is designed to be an all-in-one fitness companion, helping users seamlessly track their meals 🍽️, log workouts 💪, engage with a supportive fitness community 👥, and explore a variety of healthy recipes 🥗. By integrating these key elements into one cohesive platform, the app empowers users to stay on top of their fitness journey and achieve their weight loss goals 🎯 with ease. Here’s how we built it!

ROLE & DURATION

UX/UI Designer | Hotjar, Google Docs for User Reaserch, Figma, Miro, Jira 

User Research (including User Interviews), Web Analytics, Data Visualization  Competitor Analysis, A/B Testing, Prototyping & testing.

APRIL 2023 - AUG 2023

JUNE 2024 - SEPT 2024

The Struggle: Fitness Challenges Users Face 🌀 

Where Users Struggle 🚧
Maintaining a calorie deficit becomes challenging without proper meal tracking 🍔❌. Many struggle with finding effective, structured workout routines, leading to confusion and inconsistency 🏃‍♀️🔍. The absence of peer support makes it harder to stay motivated 🤝❓. Additionally, users lack easy access to simple, nutritious recipes, making it difficult to transition from unhealthy eating habits 🍕➡️🍏.

What we Discovered

We conducted surveys, interviews, and usability tests with 10+ users to understand pain points.

User Journey

The Solution

Karla Adams BodyBudget is your ultimate fitness companion that lets you personalize your journey by entering custom data 📊. Log your daily meals in a food diary 📖, create custom meals not in the app’s database 🍽️, and keep track of your nutrition while creating your own recipes 🍳. Stay motivated by connecting with a supportive fitness community 💬, share progress, and cheer each other on. Plus, workout videos 🎥 guide you through each move, helping you get one step closer to your dream body 💪.

Heatmaps & Analytics

User Flows 

Signup + Custom Workout Program

Food Module Flow

Fitness family module

user profile flow

exercise flow

1️⃣ Onboarding & Account Setup 🚀

Pain Point: Users often abandon fitness apps due to lengthy or unclear setup processes.

Solution:
🔹 Step-by-step guided onboarding to create an account seamlessly.
🔹 Personalized setup by entering height, weight, and selecting a workout program.
🔹 Mindset assessment (3-5 screens) to tailor motivation and fitness goals.
🔹 Easy plan selection to kickstart their journey instantly.

📈 Impact: 25% faster onboarding, improved user retention, and a more personalized fitness experience. 🚀

2️⃣  Meal Tracking, Simplified 📊🍽️

Pain Point: Users found traditional food tracking tedious and time-consuming.

Solution:
🔹 Daily food logging 📖 for breakfast, lunch, snacks, and dinner.
🔹 Flexible input options – pick from the database, food history, or create custom foods.
🔹 Meal creation feature 🍱 for logging multi-item meals effortlessly.
🔹 "My Recipes" tab 📂 to upload, store, and create personalized recipes.

📈 Impact: 30% faster meal logging, increased user engagement, and better tracking consistency. 🚀

3️⃣ Smarter Workouts for Better Results 🏋️‍♂️

Pain Point: Users lacked structured workout plans and flexibility in choosing exercises.

Solution:
🔹 Form Phase Selection 📊 – Users pick their fitness level & goals from a guided list.
🔹 My Coach Tab 👨‍🏫 (Premium) – Weekly personalized exercise plans for structured progress.
🔹 Custom Workout Tab 📝 – Users can create & manage their own daily exercise routines.
🔹 Muscle Groups Tab 💪 – Select a muscle group to view targeted exercises for focused training.

📈 Impact: 40% increase in workout consistency, higher user retention, and a more personalized fitness experience. 🚀

4️⃣ Community-Driven Motivation 🤝🏆

Pain Point: Users lacked a motivating and interactive fitness community to share progress and stay accountable.

Solution:
🔹 Fitness Family Community 🤝 – Upload photos & videos (up to 60 secs) to share achievements.
🔹 Privacy Control 🔒 – Choose to share posts publicly or privately.
🔹 Engagement Features ❤️💬 – Like, comment, and share posts within the community.
🔹 User Management 🚫 – Report, block, and follow users for a safe and personalized experience.
🔹 Post Control ✏️ – Edit or delete personal posts anytime.

📈 Impact: 50% increase in community engagement, leading to higher motivation & user retention. 🚀

5️⃣ User Profile: Fitness Journey, Personalized 🏋️‍♂️📊

Pain Point: Users need more control over their fitness progress.
Solution:
🔹 Edit existing body measurements easily 📏.
🔹 Customize mindset form for better tracking 🧠.
🔹 Turn on notifications for timely reminders 🔔.
🔹 Access weekly check-in progress cards 📊.

📈 Impact: Enhanced user engagement, improved tracking consistency.

🚀 Results: Real Impact & Growth

📊 Success Metrics:
✔️ 30% increase in meal logging.
✔️ 40% higher workout completion rate.
✔️ 50% boost in community engagement.
✔️ 35% increase in weekly progress card checkin.

1️⃣ Onboarding & Navigation 🏁

✅ 80% onboarding completion rate (personalized goal selection).
✅ Heatmaps showed top features:

Meal tracking → 60% clicks
Workouts → 25% clicks
Community → 15% clicks
📈 Optimization:
✔️ Streamlined onboarding with progress bars → +10% completion rate.
✔️ Reorganized the home screen to highlight key features.

2️⃣ Fitness Family Engagement 🔥

✅ Users with Progress cards were 2x more likely to complete workouts.
✅ Premium members logged in 30% more often.
✅ Push notifications for missed workouts led to a 25% re-engagement rate.

📈 Optimization:
✔️ Enhanced reward system with more milestones.
✔️ Introduced weekly challenge notifications.

🔮 What’s Next? Future Enhancements

🚀 AI Meal Suggestions – Smarter food choices based on progress.
🎥 AR Workout Guidance – Form corrections using augmented reality.
🔥 Live Challenges – Compete in real-time fitness events.

Karla Adams BodyBudget isn’t just an app—it’s a movement. Ready to track 📋, move 🏃, and transform? 🚀